Attention to detail

Photography follows its own "rules of composition," such as the rule of thirds, the golden ratio or vanishing points.

Uniqueness

Every space has its own personality and embodies the personalities of the builder who constructed it and the architect who designed it.

Natural light

The human eye automatically adjusts for different light intensities. However, even modern professional cameras still require "bracketing" to control for dark and light patches and reveal a structure's deep richness

Hero shot

The hero shot is like a red carpet showcasing the skills of everyone who constructed the building. When done right, a good architectural photo will often cause people to immediately want to know the names of the builder and the architect.